The Best of Southwest Florida

The Lee County Visitor & Convention Bureau (VCB) is the lead marketing agency charged with bringing worldwide visitors to Lee County. Almost five million visitors spend nearly $3 billion annually. The VCB is funded exclusively by a 5 percent tourist tax and works to preserve and protect area beaches and the environment.

Recently, the VCB held its annual tourism summit. This year’s big news was a first-of-its-kind film called “Awaken,” which uses cutting-edge technology to showcase the most beautiful aspects of SW Florida as a destination.


The film compliments a digital ecological calendar that highlights the many, year-round, natural seasons and migrations of our area.

The goal is to share the natural beauty and diversity of the area, which will inspire both visitation and protection.

Fort Myers filmmaker, Cameron Michael, spent thousands of hours on location to capture beauty that is accessible to all.

Watch the film and share the beauty of Southwest Florida with your friends and family.

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